The most challenging aspect of Search Engine Optimization(SEO) is its flexibility. Google's algorithm is updated with new features and improvements about 600 times a year. Keeping up with all the changes is nearly difficult. It is critical to your success to find out how to defeat these algorithm upgrades and stay on the first page of search engine results pages. Here, I will give you the top SEO tactics that follow the best SEO Company in Kolkata to improve ranking in Google.
Refresh Your Content regularly: Most likely, you've noticed that we care a lot about content. This is also true for search engines. A site's relevancy can be gauged by its regularly updated content, so make sure to maintain it up to date. Go through your content and make any necessary changes regularly.
Identify and analyze your competitors: Detailed analysis of your competitors is one of the most effective ways to improve your SEO. Identifying your top competitors is the first step. An in-depth examination will help you identify areas where your opponent is flourishing, as well as vulnerabilities that you may be able to exploit in the future.
Have a link-worthy website: Most likely, a webpage that is authoritative, neutral, content-rich, and helps visitors learn more about what they are interested in, will draw links from other websites, which will increase your search engine optimization. Add relevant links within the text to increase your authority and trustworthiness.
Page Speed Optimization: Nearly 40% of people will abandon a website if it takes too long to load. Use high compression for photos to speed up your site. A Content Delivery Network (CDN) can be used to let worldwide users access your content without having to ping your local server.
The authority of a domain and subsequently the ranking of the pages might take years to build and develop. However, by using the shortcuts, one might slowly but steadily gain an advantage over SEO and rank higher on Google.